Emerging Markets Forum for pharma and OTC in Berlin
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Emerging Markets Forum for pharma and OTC in Berlin


17.02.2017

Adam Smith Conferences’ Emerging Markets Forum will take place on 13th-14th March 2017 at Kempinski Hotel Bristol, Berlin. Emerging Markets Forum showcases a wide variety of market access strategies and provides platform to foster strategic partnerships across the key growth areas for pharma and OTC. The Forum attracts over 150 pharma executives, area managers, key regional distributors and local players, business development directors, market access executives and analysts. Key topics & program highlights:

- Analytical insights and outlook for the emerging market opportunities

- Keynote presentation: How can organization effectiveness support a global product portfolio strategy in emerging markets?

- Case Study: Go-to market strategies around the world: What does it take to create a local footprint?

- Country-focused sessions - MENA – how the market is coping with the price declines and what it means for access

- Iran: assessing untapped market opportunities

- Russia and EAEU: key development for the countries, including spotlight on Caucasus

- CEE, including Baltics and Balkans – market overview and current volumes

- Ukraine: outlook of Ukrainian pharmaceutical market, macroeconomic tendencies, regulatory framework, possibilities for generics and biosimilar products, and reimbursement projects

- South Africa: market specifics and business models

- South-East Asia: special focus on Vietnam

- Latin America: Mexico - how to enter the “Cough & Cold” market despite growing premium prices.

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